Dual Subscription

Dual Subscriptions

Why use Dual Subscriptions? Publishers sometimes view Apple’s App Store as a rather mixed blessing. On the plus side, the iPad is seeing tremendous usage as a reading device, particularly for publications with rich content: full colour pages, highly designed layouts, embedded multimedia assets all play to the device’s strength […]

Service Launched for Publishers to Avoid Apple Cut

Today marks the launch of a new service offered by YUDU, which helps publishers avoid Apple’s 30% commission charges whilst remaining in-line with their rules and regulations. The new dual subscription system will offer iPad users the option to subscribe to their favourite titles directly from the publisher’s website. This […]