Mobile shoppers dominate with sales up 101%

Retailers have a lot to be excited about. According to the latest IMRG Capgemini eRetail Sales Index figures, online sales grew 11% on the same period last year, when growth was up by 8%.

Richard Tremellen, retail insight and data specialist, Capgemini, said: “Double digit growth for online sales in Q1 2016 is a hugely positive sign for the sector, and one which is further strengthened by an increase in the average amount spent online during the period. There appears to be a sizeable shift in consumers’ confidence in online shopping.“

Even more promisingly, sales from a smartphone surged ahead with a massive 101% increase on this time last year, with tablets following behind with a 6% increase. This staggering growth proves that consumer confidence in placing transactions via a mobile device is increasing, at an exponential rate.

Tina Spooner, chief information officer, IMRG, said: “Sales via smartphones continue to surge ahead, growing at 9x the rate of sales completed on tablet devices during the first quarter of the year.  There is no doubt that larger screen sizes have enhanced the user experience on smartphones over recent years which is a key factor in the shift towards shopping on these devices.

“Smartphone is the fastest growing channel in the UK online retail market – conversion rates were 50% higher in Q1 than the same period last year and average online transaction values reached a record high of £85 during March. Not surprisingly, many retailers are placing a significant focus on their mobile strategy as consumers shift towards handheld devices when purchasing online.”

There is no better time than now to invest in your mobile offering. 47% of smartphone users can’t wait to receive real-time offers on their devices, whilst only 7% of retailers offer this service. Do you?

Get in touch with YUDU today and transform your static print catalogue into a seductive shopping experience.

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