Are you measuring the effectiveness of your prospectus?

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Prospectuses are key in both the marketing and recruitment process. However, spending all that time and effort on such an essential tool whilst not measuring how effective it is, seems a little bonkers – a little like a student spending months revising for a test, knowing they’ll never receive a result.

A recent post explored ‘5 reasons why a digital prospectus will help you recruit more students’. Now we’d like to share with you 5 tips on how to best market your prospectus and most importantly, measure its effectiveness.

Be social.

Join the masses and share your prospectus with the world – post, tweet and shout about how great your courses are.

Find your crowd.

Measure engagement with all your social media channels and invest more time in those that prove most popular.

Pick a popular course.

Discover which courses are receiving the most traffic and increase the drive behind them by sharing individual pages within your prospectus.

Make new friends.

Allow students to share certain pages and courses with their peers online, driving more traffic to the prospectus.

Keep in touch.

Collect email addresses from prospective students and use this prized data to target them with tailored campaigns.

To learn more about the features and benefits of digital prospectuses, click here.

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