Mobile commerce (or “m-commerce”) is an issue of growing significance in the online retail space, affecting everything from how retailers approach web design to what their strategies are for native apps.
As a key player in the retail app space, YUDU are releasing a whitepaper that examines how exactly mobile devices are affecting online retail strategy. In brief, the whitepaper aims to:
- Develop an understanding of the recent growth in e-commerce
- Understand the difference between e-commerce and m-commerce
- Have a better understanding of app store payment infrastructure
- Explore some of the pros and cons of apps vs browser delivery
You can find a link to access our whitepaper here.