“When we were offered BookSnacking it answered our prayers, since there was a gap in our ability to promote the available titles.”
Philip Davies, Director of Information and Promotion, Welsh Books Council
The Welsh Books Council, a national body funded by the Welsh Government, have been working with YUDU for over a year since the launch of their first app, Welsh Magazines, in January 2013. Further to this we have worked on a number of app projects, for both magazine publishers and book publishers. Recently, they have developed a new app, which offers WBC affiliated members access to YUDU Publisher, to publish content directly into the app themselves.
As the Welsh Books Council rolled out their app strategies, they realised that they required a more effective method of marketing and promoting the books inside the apps. More specifically, a tool that would allow them to publish and distribute snippets or samples of their library of illustrated children’s books to readers (mostly parents and children in this case) easily and effectively, thereby increasing discoverability.
YUDU’s BookSnacking solution was an ideal fit to meet the WBC ‘s new requirements for browser-based content. BookSnacking is a marketing and promotional tool for book publishers, allowing easy publishing to the browser from a PDF. The content can be distributed via a single link, viewable on all devices.
This was ideal for the WBC as it allowed them to push their published content out through social media channels, with full assurance that the sample content from the book would display regardless of the device used to access the link.