Corporate apps are revolutionizing the way we do business, but what are they exactly?
Delve into Google and you’ll find plenty of articles and statistics detailing their widespread adoption, evolution and future predictions for the embracement of so-called corporate mobile and tablet apps in the workplace. This terminology is confusing for some; the term “corporate” is broad and, in the case of big business, far too generic to convey anything specifically meaningful. So taking a step back to convey, in real world terms, what these applications do and why they are useful for all involved.
Firstly, some background. A recent Forbes article stated that:
“Over the next 5 years, total shipment of tablet computers to enterprises around the world are expected to increase at a rate of 48%, rising from 16.6 million units in 2011, to 96.3 million in 2016”
But why have they become so popular, so quickly?
Like most things, it’s about money, both money made and money saved.
“Corporate apps” in their broadest definition, have two main uses. Training employees and communication with both internal and external parties (think sales teams or investors as two examples).
As a corporate communications director or contractor, by updating your current processes and using apps to communicate with your employees, clients and prospects, you can enhance your internal and external relationships and save your company time and money, it’s a way of delivering content onto mobile devices, leveraging their selling point as a device that offers great readability without having to radically overhaul existing communication strategies.
Esri, a global developer of geographic information system (GIS) software, provide solutions to more than 300,000 organisations worldwide including two-thirds of Fortune 500 companies. Esri management were looking for an app to provide free and ubiquitous access to a variety of their publications. The application needed to include scrollable text, functional maps, live apps, videos, and other engaging content to the company’s existing customer base, which includes 750,000 subscribers.
“We needed to move into the mobile age with our content delivery,” said Peter Adams, Press Manager at Esri.“Working with YUDU puts us firmly into the mobile age, as we can now provide our dedicated users with high-quality interactive content they can access anywhere.”
From our perspective, as a provider of corporate training solutions, we have recently been exploring the future of corporate training with our partners. Current results show that many corporations are investing in this area more than ever before. Over 41.7% percent of global Fortune 500 companies are now using some form of educational technology. This isn’t surprising given that e-Learning saves businesses at least 50% when they replace traditional instructor-based training with a more digital approach. Not to mention that e-Learning cuts down instruction time by up to 60%.
Internal and external communications
Companies are, as mentioned, increasingly thinking about the ways in which they communicate messages to their sales teams, clients and potential partners. Flyers, brochures, catalogues, and live product demonstrations are amongst the most popular methods – all of which cost money. A one-off investment can enable them to send up-to-date written materials and product videos internally and externally, in one easy click of a button.
There are two main questions to consider here:
How well do you communicate with your clients and prospective partners?
Does your sales team have access to all the tools and marketing collateral that they need, on the go?
Both these questions can help in the development of a corporate strategy. With the rapid adoption of BYOD in the corporate environment (78% of companies say there are more than twice as many personal devices connecting to corporate networks now than compared to two years ago, according to an article in Forbes), more and more corporations are looking to utilize the already trusted concept of communicating via mobile and update their current communication procedures to reflect this.
Are corporate apps secure?
It is understandable that companies are hesitant to share sensitive information via an app. In a recent Motorola survey, 73% of respondents said they are concerned about smartphone security; in fact, a quarter of them would rather share a toothbrush than their phone. However with YUDU, you can be safe in the knowledge that your confidential information is completely secure. YUDU corporate communications apps are fully supported by a range of enhanced functionality for increased security. If necessary, only users with set credentials can access the content, which can be categorized by type of investor or client. Why don’t you test it for yourself?