Investment in corporate training is on the rise. In fact, research shows that corporate training is in huge demand right now, with a steady growth rate from 12% in 2012 to 15% in 2014, making it a $70 Billion industry in the US.
It’s not surprising then, that LMS providers and other technology companies involved in training, are investing in this market and prospering from the current boom. What’s most exciting, is that they are now in a better position to develop current systems, to make them more desirable against strong competition from other organisations, that are jumping on the training bandwagon.
So, what is the future of corporate training?
A growing number of corporations are adopting BYOD (bring your own device). 78% of companies say there are more than twice as many personal devices connecting to corporate networks now, than compared to two years ago. Why? Simply put, many employees prefer to access corporate resources using their own technology, because it is familiar, powerful and already an integral part of their everyday lives. Peter Phillips, CEO of Unicorn Training, said: “Mobile is an integral part of all online learning development now. Whereas a few years ago mLearning was viewed as a standalone branch of eLearning, with technology and lifestyle evolving in the way they have, mobile learning is arguably the main way we all consume and digest information today; simply a part of a seamlessly inter-connected learning space.” The increased interest in mLearning has led to investment in responsive mobile design and most importantly, online/offline syncing. People want to access their content, take courses, do assessments, and use their mobile app for a wide variety of items, beyond the course capability. Not only that, they also want the ability to go offline and then when possible, back online, affecting the learning experience.
It’s no secret that many people would prefer to watch a training video than read pages of text on the subject. Did you know, that over 6 billion hours of video are watched each month on YouTube? That’s almost an hour for every person on Earth. No wonder Lynda.com has been so successful. Lynda.com offers training video courses to more than 4 million people. Importantly, they are also advocates of online/offline syncing, offering users the ability to stream a video, or download to watch at a later date. We know that learners engage with material more when video is included. It enhances the learning process and ultimately the likelihood of them recalling the information. There is no doubt that video will continue to play a huge part in corporate training content and influence the technology used to deliver it.
Let’s be frank, eLearning can be dull. Gamification is the key to making learning and development programmes more successful. It gets employees engaged and motivated with learners spending 50% longer on an LMS with gamification features. Gartner, a world-leading information technology research and advisory company, previously claimed that by 2014, 80% of organisations will have gamified at least one area of their business. This year Gartner say that by 2016, gamification will be the vital way that brands and retailers can leverage customer marketing and loyalty.
This is the prelude to much bigger and more exciting things in the corporate training app space, so it’s worth keeping an ear to the ground for future developments!
For more information on YUDU Corporate Training Apps, please email email@example.com