How to win at app store optimization

Many involved in the business of digital delivery are more than familiar with search engine optimization and the tools and tricks needed to rank highly online.

A less familiar area to even the most established digital marketer is the business of ASO (app store optimization), which is becoming increasingly important as Forrester estimates that 63% of apps are first discovered through app store searches.

The YUDU team have submitted over 1,000 apps and as such are keen to work out the main reasons behind the success of a number of them. Nick Kleanthous, our Marketing Analyst has reviewed the market and established a list of the 8 key factors needed to rank for Apple’s App Store algorithms. To find out more, read last week’s Wednesday column on Talking New Media.


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