A short history of the page-turning edition

YUDU Free is one of the less well-known aspects of our product families. As one of the few remaining truly free page-turning publishing software solutions available out there, it still fulfills an important role. However, in recent years as what we offer has grown from mere web-editions to various kinds of apps, we haven’t spent much time thinking about the potential of Free itself.

Firstly, for the sake of clarity: what exactly is YUDU Free? Back in the early 2000s and with the increasingly popularity of Flash-plugin based solutions to create animated content, developers discovered it was possible to create dynamic publications that attempted to replicate the look and feel of print-based publication (hence the name page-turning editions). This went hand in hand with the first publicly-available digitization efforts that were starting to be disseminated by the likes of consumer magazines. Unsurprisingly the page-turning edition became popular and many companies joined the fray, leading to the wide range of web-based digital publishing solutions one can find today. There was modest growth associated with this trend until the announcement of the iPad in 2009, and the ensuing shake-up of our conceptions of what constitutes “digital publishing” afterwards, with every major news outlet pitching in its own editorial stance on this particular aspect of what the iPad offered.

So what distinguishes our offering, YUDU Free?

1. Family Friendly Content

Unlike many competitors, who prioritize the sort of high site traffic that questionable content brings, YUDU Free has always had a very strict Terms of Service agreement and enforcement mechanism for removing such content. This isn’t merely a vanity move, from the beginning of our history as a company we’ve placed a great emphasis on the positive influence digital publishing can have in classrooms. As Free is a more limited product, it’s more aimed towards student-teacher interaction on the ad-hoc level of course, the sorts of class projects that take a week to complete and do not require consistent use of the system by any one person. This means primary schools, and this means we take content that breaks our ToS very seriously.

2. Lack of Advertising

We’re also committed to maintaining our lack of any third-party advertising on YUDU Free. This makes us distinctive because it means we don’t see Free as a direct revenue channel and we understand that it adds value to our brand as a whole simply by remaining ad-free. We intend to continue this into the future.

3. Speed

Free now sees a huge 800 publications a day uploaded – Everyone from major magazine publishers to elementary-level education teachers employs it to various ends and thousands more view these editions. To this end we recently upgraded our server capacities. Meaning that Free runs quicker than ever and there’s no tiered system that means our Free end-users lose out on bandwidth compared to any of our other users, all can enjoy quick digital publishing alongside straightforward workflows.

Where now?

Given that we have big things planned for the future with our free service, the question now is where we go from here, and that’s something we’re pitching to our team, developers, clients and other stakeholders, as well as you. What would you like to see change about YUDU Free?

Categories: YUDU Media

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