Pensions Week magazine is the authoritative source of information on how UK pension schemes are working. The Financial Times have just launched the complete magazine, free of charge for iPad, using YUDU technology.
Every Monday subscribers will receive their edition, which will automatically appear in the Apple newsstand. Predictive search will enable readers, who are mainly finance directors, pension scheme managers, fund managers and lawyers, to find the information they need, quickly.
The Financial Times’ website stands out as one of the successes in the digital publishing space, with digital subscriber numbers overtaking those of print editions. We are honoured to be working on a series of apps for their magazines.
The technology allows subscribers to easily share their favourite pages (full of optimized images) with friends and colleagues. As a marketing initiative, this will only help to extend the Pensions Week magazine brand.