Pioneering B2B publisher develops extensive app portfolio

B2B Magazine Case Study: Intent Media 

Following the success of their first app MCV, leading independent publisher Intent Media have rolled out a series of eight leading B2B titles over the past two years to create an extensive cross-platform app portfolio.

Intent Media were keen to ensure that its cross-platform solutions would generate revenue and pay for themselves, this was a critical consideration because content consumed for free could impact its overall business model, they have been successful in doing so making their apps “cost neutral” by using a mix of sponsorship and advertising.

The full case study can be read here or through the YUDU app.


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