Easi-App Case Study: The Underground Bookclub

The Underground Book Club is a free book club for commuters, giving passengers on using the London Underground the chance to read the first three chapters of best-selling books.

The Underground Book Club saw Easi-App as the perfect solution for the digital version.  The initial low app price made it hugely appealing for a new, independent publisher who needed to keep initial costs as low as possible it was also favored because no revenue share’s involved – UBC keeps all the money they make from their YUDU Easi-App solution.

Despite only being live for a matter of months the UBC has had great feedback, encouraging downloads and has been listed in Apple’s ‘Hot Apps’. More great stuff to come.

To download the app and start getting your book fix click here.

A full copy of the case study is available below.



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