A brief glance at the App Store’s Top Ten Catalogs for the iPad shows that Very , Littlewoods, Lakeland and isme are placed #3,5 6 and 9 respectively in the UK iPad catalog charts. All these apps have been produced by us and we’re thrilled they’re being downloaded in such huge volumes and grateful for the user feedback the apps are receiving.
The charts also show that bubbling under the top few positions are a few other YUDU-produced apps, for example Lands’ End. Our US apps are also doing well with dELiA*s, L.L.Bean Signature Catalogand Jockey making serious in-roads in the US iPad charts.
Why do we feel our digital catalogs are doing so well? Well, of course, the hero is the brand and product range behind it. But these need to be presented in a way that maximises every commercial opportunity available, as well as making sure the user experience is enjoyable. By getting this balance right, consumers enjoy browsing iPad catalogs and purchasing from them.
The user experience is essential. Owners of the 58 million or so iPads tend to be affluent professionals who often use the device for ‘relaxed downtime’. By becoming part of this relaxed downtime, iPad catalogs are casually browsed on lazy Sunday afternoons in a manner that encourages purchases. Our own research suggests that basket sizes are 50% higher than a brand’s own website shopping cart.
Just as significantly, 35% of all visitors to our iPad catalogs are voluntarily choosing to register their personal details for future marketing purposes. This is hugely valuable data that can be used to build online communities for certain product categories as well being used to promote special offers etc.
Apple has played its part too by launching its Catalog category in March. iPad catalogs are now much more visible and we estimate downloads of catalog apps have increased by 330%. In fact one of our iPad catalog apps saw a 500% increase in downloads.
It all adds up to a tremendous commercial opportunity for brands willing to launch themselves onto the iPad in a way that users enjoy interacting with.
Categories: iPad Apps