It happens every year when all those shiny new iPads get unwrapped. This year in the week following Christmas downloads of Apps created using the YUDU platform increased by over 94% and it looks like this is holding steady.
Industry estimates suggest at least 4.2 million new iOS devices activated on Dec 25th alone. The combined Android and iOS activation numbers represent a 353% increase on Christmas 2010. We’ll know more when Apple reveal in January exact numbers for how many iPads have been sold, but there’s no doubt that the mobile audience is expanding at a phenomenal rate.
Looking at our own stats, downloads of the shopping catalogue apps such as Land’s End, Littlewoods and Very seem particularly strong. High up the list is Virgin Holidays which suggests it is time for planning the holiday and getting some decent weather. Sounds like a good idea….