Introducing the Kindle Fire

Introducing the Kindle Fire
It’s here, Amazon have released their highly anticipated tablet device, “The Kindle Fire.”
Finally presenting a real contender in an Apple dominated market; the 7inch touch screen device powered by Amazon’s content ecosystem has made quite a splash with research by Forrester estimating that the Kindle Fire will sell between 3m and 5m units in its first year.
At $199 (£127) the Kindle Fire is priced incredibly reasonably, offering an affordable tablet which is a fraction of the cost of Apple’s iPad. The device is built around Amazon’s established ecosystem, content can be effortlessly accessed and consumed; books, music, movies and apps are just a tap away. It’s this established content centre that’s going to give Amazon real clout in competing with Apple, something which other competitors lack. Amazon is currently the second largest retailer of digital music in the US behind Apple and the Kindle Fire can only help strengthen the gap with the device streamlining the sale process. As an adding bonus the device comes preloaded with a 30-day free trial of Amazing Prime, allowing unlimited movie and TV streaming.
There are reasons for the price difference; no camera, microphone or 3G capabilities and the 8GB of onboard storage is half the amount of the base-model iPad, but what we’ve got here is a device that is competing with Apple in the tablet space but not directly competing with the iPad. There is always going to be team Apple and team Amazon and we think there is room for both!
What’s more the Kindle Fire is based on google’s Android technology which means when we release our Android solution early next year it will be fully compatible with the device.
Watch this space for more Kindle Fire news.

It’s here, Amazon have released their highly anticipated tablet device, The Kindle Fire.

Finally presenting a real contender in an Apple dominated market, the Kindle Fire. The 7inch touch screen device powered by Amazon’s content ecosystem has made quite a splash, with research by Forrester already estimating sales of between 3m and 5m units in its first year.

At $199 (£127) the Kindle Fire is priced incredibly reasonably, offering an affordable tablet which is a fraction of the cost of Apple’s iPad. The device is built around Amazon’s established ecosystem, content can be effortlessly accessed and consumed; books, music, movies and apps are just a tap away. It’s this established content centre that’s going to give Amazon real clout in competing with Apple, something which other competitors lack. Amazon is currently the second largest retailer of digital music in the US, behind Apple, and the Kindle Fire can only help strengthen the gap as the device will streamline the sale process and increase traffic to its music store.  As an added bonus the device comes preloaded with a 30-day free trial of Amazing Prime, allowing unlimited movie and TV streaming.

There are reasons for the price difference; no camera, microphone or 3G capabilities and the 8GB of onboard storage is half the amount of the base-model iPad, but what we’ve got here is a device that’s competing with Apple in the tablet space but not directly competing with the iPad, they have different offerings which both have their place. There is always going to be team Apple and team Amazon, but we think there’s room for both!

What’s more, the Kindle Fire is based on Google’s Android technology which means when we release our Android solution early next year it will be fully compatible with the device.

Watch this space for more Kindle Fire news.

4 replies

  1. The Kindle Fire is a mini tablet computer version of Amazon.com’s Kindle e-book reader. Announced on September 28, 2011, the Kindle Fire has a color 7-inch multi-touch display with IPS technology and runs a forked version of Google’s Android operating system. The device—which includes access to the Amazon Appstore, streaming movies and TV shows, and Kindle’s e-books—was released to consumers in the United States on November 15, 2011. ,””.

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  2. The Amazon Kindle is a series of e-book readers produced by Amazon.com. Amazon Kindle devices enable users to shop for, download, browse, and read e-books, newspapers, magazines, blogs, and other digital media via wireless networking. The hardware platform, developed by Amazon.com subsidiary Lab126, began as a single device and now comprises a range of devices – most using an E Ink electronic paper display capable of rendering 16 tones to simulate reading on paper while minimizing power consumption.:^..`

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