It’s here, Amazon have released their highly anticipated tablet device, The Kindle Fire.
Finally presenting a real contender in an Apple dominated market, the Kindle Fire. The 7inch touch screen device powered by Amazon’s content ecosystem has made quite a splash, with research by Forrester already estimating sales of between 3m and 5m units in its first year.
At $199 (£127) the Kindle Fire is priced incredibly reasonably, offering an affordable tablet which is a fraction of the cost of Apple’s iPad. The device is built around Amazon’s established ecosystem, content can be effortlessly accessed and consumed; books, music, movies and apps are just a tap away. It’s this established content centre that’s going to give Amazon real clout in competing with Apple, something which other competitors lack. Amazon is currently the second largest retailer of digital music in the US, behind Apple, and the Kindle Fire can only help strengthen the gap as the device will streamline the sale process and increase traffic to its music store. As an added bonus the device comes preloaded with a 30-day free trial of Amazing Prime, allowing unlimited movie and TV streaming.
There are reasons for the price difference; no camera, microphone or 3G capabilities and the 8GB of onboard storage is half the amount of the base-model iPad, but what we’ve got here is a device that’s competing with Apple in the tablet space but not directly competing with the iPad, they have different offerings which both have their place. There is always going to be team Apple and team Amazon, but we think there’s room for both!
What’s more, the Kindle Fire is based on Google’s Android technology which means when we release our Android solution early next year it will be fully compatible with the device.
Watch this space for more Kindle Fire news.