The considerable growth of eBook sales in 2010 has displayed a remarkable shift in how consumers chose to read published content. Amazon remarkably reported that their eBook sales had overtaken their paperback editions for the first time in the last there months of 2010.
This shift in reader’s habits is set to continue in 2011, with it already being tipped as the “year of the eBook” by Nigel Newton, CEO of Bloomsbury, where it is estimated that fiction eBooks already account for 15% of the company’s total sales in the US.
So what does that mean for publishers of illustrated books? This new technology clearly presents a new opportunity to generate revenue, but for many, the question of where to start and how you can take the next step remains.
All this will be answered in a free webinar hosted by The Bookseller and FutureBook on 21st March. You’ll hear from two publishers about their experiences; Simon Appleby, Project Manager for Octopus Publishing Group and Gavin Griffiths, Author and Publisher for Microvar Media. Then YUDU’s CEO Richard Stephenson will present an overview of how illustrated book publishers can best utilise the opportunities of the new digital age, and monetize their content digitally.
The free webinar for book publishers is taking place Monday, March 21 2011, 3pm-4pm GMT. The event, titled “eBooks: How illustrated book publishers can monetize their content with digital platforms” is free, and can be registered for here: https://www2.gotomeeting.com/register/770596034