The iPad is increasingly being used for eCommerce

The fourth section of our whitepaper, ‘Trends and Statistics 2’, we identify the growing use of the iPad as a tool to generate eCommerce.

This section examines case studies of retailers who have had great success connecting with consumers using the iPad. It highlights the growing trend for consumers to shop through retailers iPad apps, and displays evidence of a surge of traffic being driven to retail sites through the iPad in 2010. Evidence of this trend is the success of the bay app on the iPad. They reported that iPad users who make a purchase, spend on average 50 percent more than PC users.

For all the facts, graphs, stats and analysis included in this section, see the full document ‘The Apple iPad: Trends and Statistics 2′

2 replies

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