Revenue Generated From In-App Purchase Is Increasing

The second section of the ‘Trends and Statistics 2’ report looks at the growing trend of consumers making in-app purchases.

Our research found that developers are becoming more keento allow their apps to be downloaded for free, with purchases being made inside the app once downloaded. The analytics company Distimo found that 15 percent of app revenue on the iPad was generated by in-app purchases on free apps.

For more statistics, graphs and analysis about this trend, read our free white paper ‘Trends and Statistics 2‘.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s