Revenue Generated From In-App Purchase Is Increasing

The second section of the ‘Trends and Statistics 2’ report looks at the growing trend of consumers making in-app purchases.

Our research found that developers are becoming more keento allow their apps to be downloaded for free, with purchases being made inside the app once downloaded. The analytics company Distimo found that 15 percent of app revenue on the iPad was generated by in-app purchases on free apps.

For more statistics, graphs and analysis about this trend, read our free white paper ‘Trends and Statistics 2‘.

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