What does mobile technology mean for the future of publishing?

Comment bien partir la journée! by BMeunier.

This week Google unveiled their new smartphone, the Nexus One. It boasts a new version of the Android operating system, and could prove to be the iPhone killer that so many people have been waiting for. Couple this announcement with the rumours that Apple will be announcing their own tablet computer before the months end and quickly it becomes apparent that these are exciting times for mobile technology.

So what could this mean for the publishing world?

Services like YUDU go hand-in-hand with this new technology – it’s easy to imagine how the ability to quickly upload, share and enjoy content would work with on-the-go gadgetry. We’re already seeing a huge boost in mobile publishing thanks to ebook-readers like Amazon’s Kindle. If publishers and authors are quick to realise the potential of this new technology, then there’s huge potential for growth. At the moment mobile publications are pretty limited – only major releases with larger publishers make it to most e-readers.

What’s required is the same freeing-up of content on mobile devices that we’ve already seen on the web. It’s been some time now since aspiring writers required the backing of a major publishing house to let the world see their work. Now publishers must work with tech developers and software engineers to make sure the tools are available for talented people to make their creations available to share and distribute with a minimum of fuss.

It’s a brave new world!

Picture from Flickr user BMeunier used under Creative Commons Attribution License

11 replies

  1. Thank you for the very informative information where will YUDU be placed as more and More items are now accessible by Phone in YUDU Cristal ball will we ever be able to put the Magazines onto the Phone and or E device.

  2. Yes, with tablets and/or iphones, the “flash” format was a concern. However, I’m not hearing that sites like Yudu might be able to still publishin in Flash but that other middle-man software is coming that will easily transform it into a format so that it can still be on these tablets. That said, it’d be great to have the options to something non-flash like Texterity. Lastly, I think all have seen the Sports Illustrated You Tube video — I also wonder if something like that is the future; and whether Yudu will offer that type of template? In the end, I’d love Yudu to stay as it is, just so long as it can be read on eReaders and whatever piece of hardware Mac comes out with Jan. 27th. Thx. 🙂

    • Hi John, at this moment in time you can’t view YUDU flash digital edition technology on eReading devices. It is however possible to read the plain text versions on mobile devices (some publishers include a fully accessible plain text version).

      In answer to both yours and Dave’s questions… you’ll have to watch this space 🙂 All YUDU developments will be disclosed in the next few months – all I can say now is that we have a busy year ahead!

  3. Hi Lisa,

    Thanks for your reply….it all sounds good!Having YUDU editions compatible with e devices and mobile technology particularly an IPhone app would be fantastic – Looking forward to hearing about your developments!

  4. Hi .. agree with wishlist item above, as it’s important for us to be able to render on iPhones and the upcoming iPad device. Apple will NEVER allow Adobe Flash on their mobile devices, so the onus is on publishers to find an alternative. Having just signed up to Pro, I am surprised that there is no current solution for the iPhone, though pleased that it seems to be something we may expect soon.

  5. You could definitely see your skills in the work you write. The world hopes for even more passionate writers like you who are not afraid to say how they believe. Always go after your heart.

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