This week Google unveiled their new smartphone, the Nexus One. It boasts a new version of the Android operating system, and could prove to be the iPhone killer that so many people have been waiting for. Couple this announcement with the rumours that Apple will be announcing their own tablet computer before the months end and quickly it becomes apparent that these are exciting times for mobile technology.
So what could this mean for the publishing world?
Services like YUDU go hand-in-hand with this new technology – it’s easy to imagine how the ability to quickly upload, share and enjoy content would work with on-the-go gadgetry. We’re already seeing a huge boost in mobile publishing thanks to ebook-readers like Amazon’s Kindle. If publishers and authors are quick to realise the potential of this new technology, then there’s huge potential for growth. At the moment mobile publications are pretty limited – only major releases with larger publishers make it to most e-readers.
What’s required is the same freeing-up of content on mobile devices that we’ve already seen on the web. It’s been some time now since aspiring writers required the backing of a major publishing house to let the world see their work. Now publishers must work with tech developers and software engineers to make sure the tools are available for talented people to make their creations available to share and distribute with a minimum of fuss.
It’s a brave new world!
Picture from Flickr user BMeunier used under Creative Commons Attribution License
Categories: Industry Research