Boise, Idaho based advertising agency, Drake Cooper, recently published, “The Independent Guide to Being Independent in a Not-So-Independent World” on YUDU. This creatively designed agency portfolio highlights not only the agency’s award-winning work, but discusses the power of an idea, what it takes to truly be independent, and how limitations ignite creativity.
With quotes like, “Uniformed opinions are the fanny pack of the digital age” and “Limitations force change and change is the gasoline of the creative bon fire,” you can’t help but be both entertained and intrigued. One of the most compelling quotes from the Drake Cooper Indie book, however, has to be, “Every now and then, industry pundits claim it’s the end of print, the death of the 30-second TV spot, and the demise of advertising as we know it. Actually, these things don’t die. They reincarnate.” We couldn’t agree more.
Check out the Drake Cooper Indie Guide and find out what great advertising from small-town independents is all about. It will surprise you.