Good news has reached us from Holland!
An app created for shopping chain Allerhande by our partners Senefelder has gone straight in at number one in the free iPad apps section in the Dutch charts.
Watch this space for more exciting developments from across Northern shores.
Mere days after YUDU were rated in Deloitte’s Technology Fast 50 we’ve gone and done it again, this time YUDU are listed in EContent’s Top 100 Companies in the Digital Content Industry.
The list compiled by EContent Magazine is now in its 11th year and YUDU are honoured to be featured amongst such prestigious companies as Amazon, The Guardian, Adobe, Apple and Google (to name but a few).
This year has seen a shift in focus of the companies honoured; focussing less on enterprise content and more on the world of digital publishing and media as such the judges re-imagined the list and divided it into eight categories: Content Creation, Content Commerce, Digital Content Provider, Distribution & Delivery, Social Media, Mobile Content, SEO & Search Analytics and Web Content Management. YUDU were honoured in the both the distribution & delivery and mobile content, a very proud day, we look forward to seeing how the list changes and develops over the coming year.
The full list can be viewed here.
Virgin Holidays have had an incredibly successful journey using YUDU’s technology; from 2009 when they produced their first 11 online brochures which received 57,000 views and built an opt in database of 22,000 in just a matter of months to 2011 where, in less than a year their app has received more than 65,000 downloads. The full case study with more details can be read below.
The launch of Apple’s Newsstand has marked a pivotal point for digital publishing in the magazine industry. With greater visibility and publishers reporting huge sales increases there has never been a better time to get your titles on the iPad.
With this in mind we have created the following report: An Industry Insight which documents why now is the perfect climate to publish iPad magazines.
To view the item on the iPad download the YUDU App and select: An Industry Insight.
Today’s tip from the Quick Guide to App Marketing, is to feature your app on your website.Your website provides a fantastic opportunity to showcase your app. Ensure you capitalize on the relevant website traffic by making your app clearly visible throughout your site.
Feature your App prominently on your Homepage
Sail Racing Magazine’s Homepage – see more examples here
Create a specific landing page for your app; this will also help with SEO
UNEP Grid’s Landing Page – see more examples here
And finally..
To maintain a constant reminder of your app throughout your website include it on headers, footers or toolbars.
Lands’ End Canvas Look Book’s Footer – see more examples here
Join us tomorrow for more tips.
YUDU is submitting the first set of 45 titles for the new Apple Newsstand.
It has been a long standing problem that great magazine titles are buried amongst the myriad of different apps that are all grouped together under broad category headings on the App store. Apple have done the magazine industry a great service by pulling out these titles and making it so much easier for reader to find and subscribe to their favorite magazine.
We also think that smaller niche titles will be the largest winners as there can compete for attention with the blockbuster brands. Early results form those titles that have gone live on the Newsstand show a dramatic lift in sales and we will be monitoring the before and after stats with huge interest.
Now is the time to get on the iPad with subscriptions. Among the titles going live will be Reader’s Digest, DJ Magazine, Fotomags Now and Information Age.
The deadline for submissions to the 2011 Digital Magazine awards is fast approaching, with less than 24 hours before the deadline.
If you’re feeling particularly chuffed with your digital magazine edition and think a select judging panel will feel the same, make sure you get you entries in ASAP before the entry door is slammed firmly shut and a shredder is pressed against the letterbox from the inside (figuratively speaking)…
Entry to the competition can be competed through this very link, where the applicant can choose from a plethora of categories to enter.
YUDU created editions have had previous success at this ceremony, with both DJ Magazine and Better Photography being awarded a bronze award.
For the positive publicity and general seal of approval this award can bring, we’d say its definitely worth a punt. So for any interested parties be sure to get your entries in sharpish, as there remains only next 19 hours 25minutes and 32 seconds to submit your entrance forms.
http://www.digitalmagazineawards.com/
Good Luck!
Apple yesterday launched its much anticipated iOS 5 service for its customers. Amongst the 200 new features the update offers, the most significant to publishers will no doubt be the release of the Apple Newsstand.
We’ve already had a few questions from our users asking how to get the Newsstand up and running, so in this blog post we’ll provide a quick run-through of how you can access the tool (its pretty easy, don’t worry..).
1) The Newsstand is available to owners of the iPhone, iPod touch iPad or iPad 2, so firstly plug your device into a computer operating iTunes version 10.5. If you do not have this version an automatic prompt should pop up allowing you to download it, but if not go to the iTunes store and click ‘check available downloads‘ to get the latest version.
2) Once plugged in, click Update on the Summary screen for the device and an automatic prompt for iOS 5 will appear. Once downloaded, a Newsstand App will be automatically loaded onto your device.
Remember, You can’t upgrade unless you have at least iTunes 10.5, so make sure you have updated the software before you begin the whole process.
Happy Reading!
The first signs of what Amazon’s ‘worst kept secret’ tablet device might be like emerged last week, based on the hands-on experience of Tech Crunch’s MG Seigler. From some not too strenuous deduction work, his write up indicates that this tablet will be one where reading itself takes centre stage.
The Kindle Tablet (already a dead giveaway) will be a seven inch, back-lit colour touch screen device, said to have a similar exterior to the Blackberry Playbook. It runs on Android, but apparently has a unique operating system that unseen on previous devices. It comes with no 3G and no Camera.
So what does this spec tell us? And more importantly, what does it hold in store for the digital book industry?
Firstly, contrary to much of the pre-match billing, the Amazon Tablet does not appear to be going head-to-head with the iPad, or at least not across the board in terms of the features it offers. Instead, as suggested by Seigler, the device may well act as a hub for Amazon content to be effortlessly accessed and consumed. And it is consumption that is the operative word; Amazon’s general store, movies and music are just a tap away, and the device also comes preloaded with the Kindle Reading App.
So rather than going toe to toe with the iPad giant, it seems the closest thing the Amazon tablet will have to a direct competitor is the Barnes and Noble Nook, as reflected by the competitive $250 price tag.
What might see Amazon trump this competitor is their firmly established content platform in the shape of the Kindle store. By walking before they can run in this regard, the customer’s familiarity with the Kindle store process may well see a kindle tablet device as the next logical step.
If this is indeed an Amazon content device, it is impossible to ignore what impact it might have on the content it remains inextricably linked to – books, and in particular digital books.
Until now, Amazon has not had the hardware to provide a faithful representation of all the readable content it sells on the Kindle bookstore. With this device, Kindle has covered the bases it had previously left open. Illustrated books, Children’s books, Magazines and any colour publications will now look and feel as they are supposed to on the devices seven inch colour touchscreen.
For publishers of titles who place real emphasis on aesthetics, initial signs for the Amazon Tablet are indisputably positive. The fact that Amazon – a name synonymous with digital reading – are putting their name to hardware that allows colour, interactive texts to flourish shows a great faith in the growth of reading beyond the capabilities of e-ink.
In a previous blog, we suggested the definition of digital reading is expanding and developing all the time. With this new tablet device, it could well prove that Amazon are looking to embrace this diversity, while also making a play for the lucrative tablet market.
This week, YUDU Media will leave port and plot a course for the PSP Southampton Boat Show 2011. The event will set sail on Friday 16th September so be sure to grab your compass and cruise down. (No more nautical puns I promise)
At the event, we are very excited to be joining Burgess as well as The RYA (Royal Yachting Association) – who will be launching their NEW YUDU developed iPad App at the show!
If you’re attending the event, be sure to pop down to the RYA stand on Saturday at 2pm where there will be a brief talk about the features of their new App and the numerous benefits it will bring. We will also be available for any enquiries you might have as well; just look out for the guys in YUDU white polo shirts, you can’t miss us.
….And as if that isn’t enough; they will also be handing out – wait for it – FREE DONUTS – who can say no to that?!
If you’re just too eager to see the RYA App and can’t wait until Saturday, here’s the link
Looking forward to seeing you there!