We’re recruiting! Digital Production Assistant

Busy times ahead at YUDU, with new product launches and a wave of new clients signing up to use our platform.

We’re recruiting a Digital Production Assistant to help us as we grow. Based in our Clitheroe offices, the successful candidate will be punctual, and work well within a team as well as on their own initiative.

Tasks will include assisting the digital production team with producing online magazines, catalogues and newspapers from PDF format into Flash, iOS and Android-ready editions. Client communication will be required via telephone and email, so exceptional communication skills are essential.

Basic computer skills are required and an interest in technology an absolute must, you’ll be working with PC, Mac, iOS and Android Platforms. You must be able to work to tight deadlines with speed and efficiency ensuring the tasks you complete are to the high standard kept by each member of the team.

An outgoing and friendly attitude would make for a natural addition to the team.

Please send your CV and cover letter to: cv@yudu.com

Sales roles at YUDU, London

We’ve recently relocated to Holborn, and are looking for two sales superstars to come and join our busy team. The positions will suit self-motivated, media and tech savvy professionals still very much in the ascendency of their sales careers.

Are you a very strong communicator, comfortable constructing and selling bespoke solutions over the phone and face to face? Do you have quick-fire numeracy skills with strong negotiation and objection handling experience? Excellent presentation skills, a team player and a hard work ethic are all essential.

Senior Account Manager

The role would involve driving revenue from new and existing customers, these would typically range from magazine, catalogue, brochure and education publishers and corporate companies that publish documentation internally and externally.

Pre Sales – Digital Publishing Software Platform

This role is for a telephonic whizz kid to help generate new business leads for our senior sales team. We offer app, web and mobile solutions for publishers and corporates, your role will be to identify new targets (you’ll also have help with this) and then call to begin the sales process before passing it on to the senior account team.

How to apply

Both positions offer a competitive salary  with uncapped commission, annual bonus scheme, bike to work scheme, gym membership and an opportunity to grow with the company.

Please apply with a full CV and covering letter to christian.price@yudu.com – No agents please.

How should publishers foster community and build engagement?

In latest inPublishing magazine supplier Q&A our CEO Richard Stephenson joins Oscar Carlsson of Cint, Andy Guy of Circdata, Andrew Perry-Smith of Linkz to answer one of the most relevant questions in the magazine industry today: how to foster community and build engagement? The full set of answers can be read here.

Here’s what Richard had to say:

A community building strategy should be at the heart of a publisher’s digital strategy, helping to both widen the readership and deepen attachment.

Digital is great at reaching readers at minimal marginal cost but competition is fierce as the reader is only a click away from an alternative choice. Great welcomes fade quickly if the reader isn’t continuously engaged. We belong to clubs just as long as the benefits outweigh the cost of membership. Community management requires a culture of constant gardening.

Through tweeting and sharing, a reader’s ability to engage with content they read online has been made simple. This speed of response and the instant broadcasting to countless millions though social networks is now part of our popular culture. Communications are now not only two way but peer to peer and therefore strategies must reflect this.

New ways to interpret engagement are needed, new “marketing scientists” to analyse and interpret the data. The beauty of digital is that we can monitor what is actually happening on a commercially intimate level, not just rely on surveys.

Communities started by publishers work if they are allowed to develop organically. So the strategy for the publisher is to be a curator of an environment for like-minded people to engage and share experiences. These communities are not walled gardens, they spill out into all parts of the social web. This is still the same community and so presence on popular social media sites is essential. Monetization must be a secondary concern for publishers.

Container architecture within apps was initially conceived with community building at its core. Those who install on their tablet or phone a magazine app have made a decision to engage with the brand. A reader will often subscribe to the magazine but the app should be more useful and engaging. A travel magazine might have live weather feeds, maps or travel information. DIY magazines might have widgets that calculate quantities or convert measurements. Entertainment magazines might have RSS review feeds for films, festivals or links that open in an in-App browser to show the latest restaurants. The publisher must commit to making it an app-centric experience, including feedback and comments from readers.

When a reader sees something they like, sharing should be a click away, automatically clipping what they want to share. The metadata travels with the sharing and can harvest more readers as friends often share similar interests. In return, the reader is willing to share their contact details and sometimes more personal information.

The wider and deeper the engagement, the greater the returns. Container-app architecture forms an important part of this community building process.

Our US team is growing

Last October our VP of Sales, Les Csonge left YUDU’s London HQ to head up our US expansion with the opening of our first New York office. It hasn’t taken him long to employ a couple of great new employees to join the team.

The US team now looks a little something like this……

Les Csonge: VP Sales

Les is Co-Founder, Director and VP Sales of YUDU and has grown the company from humble beginnings to a multi-million pound leading Digital Publishing organisation over the last 10 years. Les has left his beloved Portishead to live in the Big Apple where he heads up the US team.

Miranda Tadros: Senior Account Manager

Originally from San Francisco Miranda  has been working as part of the US team for more than 5 years. During her time at YUDU she has helped some of the worlds biggest brands and publishing houses with their digital projects.

She loves traveling to new places as often as possible and sampling new cuisines along the way.

 

Justen Calvacca: Account Manager

Justen hails from New England by way of Miami. His passion for writing, marketing, and technology collided and led him to the digital publishing realm. If you catch him outside of the office, expect to find Justen at a dimly lit comedy club or a trendy restaurant. When thinking about how to end this short bio, Justen concluded with a universal “cheers”.

 

Ashley Gurney: Customer Support Executive 

Ashley is YUDU’s newest Customer Support Executive and a Philadelphia native. While earning her B.A. in Marketing at St. John’s University she fell in love with the diversity of Queens, NY and settled in Astoria. She brings her experience in social media and sports/promotional sales to the YUDU team.

 

The team can be contacted via their individual email or at NYC@yudu.com

 

 

 

YUDU App now available on Android

As promised the YUDU app is now available on Android.

The app, now available on both Android and iOS devices has a selection of guides, videos, case studies and client examples to help give you a better understanding of the YUDU platform, its potential and how it’s being used.

We try and update the information in the app as often as possible so if there’s anything that you think would be of benefit let your account manager know and we’ll be sure to try and make it happen.

Download the Android App here.

Download the iPad App here.

Mixmag Global is New & Noteworthy

Here at YUDU we’re always happy to see our clients doing well, so when we spotted Mixmag in the Apple’s New and Noteworthy section we thought it deserved a shout out.

The app brings the hottest artists and best stories from the dance music world in magazine form, it can be downloaded for free worldwide on iOS here or Android here, sounds pretty good to us.

YUDU has a new commercial director

We’re thrilled to welcome Christian Price to the YUDU team.

Christian has over 15 years of experience in media and publishing, working for some of the world’s most respected media owners including; Dennis Publishing, Future Publishing, Emap, The Institute of Directors (IoD), Conde Nast and Dow Jones he plans to use his considerable experience and passion to lead the commercial effort and help YUDU become a global industry leader.

We look forward to working with him and are excited to see what the future holds.

For the full release click here.

 

Our First YUDU Video Testimonials Are Here !

After a lot of planning, filming and editing, we are very happy to say that the first ever YUDU client video testimonials have been completed… and we love them!

In the past we have been very proud of the kind words received from our clients, but never have we put them on the spot and filmed them – what a difference it makes.

We are very grateful to Jonathan from Shop Direct, David from D C Thomson and Steen from RYA, for taking the time out of their busy schedules to be a part of this and appreciate all the positive things they had to say.

You can view the full videos below –

To see more of our client’s comments, take a look at our Testimonial Brochure.

 

YUDU Listed in EContent’s Top 100 Companies in the Digital Content Industry… Again!

We did it again! YUDU have made it into The Top 100 Companies in the Digital Content Industry: The 2012-2013 EContent 100. We were elated to have made it in to this very highly esteemed list last year, and so to be featured and recognised again, along with the likes of Amazon, Google and Facebook, is something we are extremely proud of.

The list, complied by EContent Magazine is now in it’s 12 year, and this year has been huge for the digital content industry, especially following Newsweek’s announcement that it will go all-digital in 2013. Submissions for this year’s EContent 100 list were better than ever, so we are especially privileged to have been honoured in both the Mobile Content and Content Creation categories.

What a great way to round up a terrific 2012 for YUDU!

To see the full list click here


YUDU Joins Forces With The Salvation Army

We’ve joined forces with the Salvation to help link their print and digital worlds to create an innovative digital publication community.

The Salvation Army has transformed their UK-based newspapers War Cry and the Salvationist into engaging, digital experiences, helping to increase the non-profit organization’s reach around the globe further than ever before.

 

Here’s how it works: In addition to the charity’s traditional printed publication digital subscriptions of the iconic magazines will now be sold in  pubs, and on the streets of cities and towns across the U.K. Subscribers will be provided with an information card containing a unique digital code which provides access to a yearly digital subscription. Android, iPhone and tablet users can then download the free app and enter in the unique code to access their subscription. In addition, single titles and monthly subscriptions can be purchased through the app. Digital subscriptions also can be purchased directly through the app from the Apple Newsstand and through http://www.sp-s.co.uk.

To download The Salvationist & War Cry and help the renowned charity click here.