Tag Archives: Magazine

Random Finds – 30/6/2009

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We thought we would start a new feature on the blog. As we browse through YUDU.com, we often find interesting publications that are worth sharing with everyone. Here on the blog, we can go into a bit more detail than if we shared them on Twitter. They don’t always go together and some are more bizarre than others, however, all are worth a look if you are interested in great content. We do guarantee one thing: they will all be a bit…random.

Incidentally, if you are interested in submitting your publication as a Random Find, send us an e-mail with a link at social.networking [at] yudu [dot] com or simply send us a Tweet. Without further ado, here are our random finds, June 30th, 2009 edition. I guess you could say it has an art motif:

Do you enjoy random art? Have we got a publication for you. Altered Bits Art Zine publishes a quarterly edition of mixed media art, with the latest theme being “Odd Numbers” (incidentially, April’s edition “Anatomically Altered” is also quite entertaining). This publication was brought to our attention by one of our Twitter followers, @aprintaday.

Here’s another @aprintaday favorite, Moloko Plus. If you are into more contemporary art (illustrations, design, and photography), you’ll really enjoy this publication. Text is in Russian, but the artwork is universal.

Are you a graphic designer? Grafik Magazine may suit your tastes as well. Whether you’re in search for some inspiration or just want to see some interesting lay outs, it is a good read. Also check out their Facebook page.

The last one we’ll share is The Pictures and Diary of a Wartime Artist. You get an amzing picture of World War I through the eyes of Len Smith. His diary, sketches, and watercolors are remarkably preserved and give you insight into what it was like to serve in WWI from the day he enlisted until the day the war ended.

Enjoy!

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Digital Magazines Drive Increased Advertising Revenue

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The traditional media world is suffering. Having been supported by advertisers for years, traditional media is becoming more and more fragmented and more “eyeballs” are moving online for their news and entertainment. Many media outlets are responding by raising their prices to maintain current revenue numbers. It’s no wonder that traditional media outlets are struggling to attract advertisers that see the value in declining readers combined with increased pricing.

However, what is beginning to flourish are niche magazines focused on targeted audiences. These niche publications are able to offer lower rates to advertisers because of lower overhead (due to the elimination of printing and materials) and are able to offer much more targeted results. As more eyeballs are moving online, readership of these niche publications is increasing as well.

Digital magazines are able to offer a multimedia experience that is simply not possible in a printed publication. With YUDU’s self publishing tool, you can even create live links within a digital magazine that link directly to the advertiser’s website. This ability to immediately react to an ad with a request for more information is invaluable to advertisers. In addition, with YUDU you can add audio, video, and even Flash animation to your publication.

Here are a couple of wonderful examples from the YUDU eMarketplace:

Natural Awakenings is a magazine and community focused on healthier, more balanced life. It also focuses on particular geographic areas with both content and advertising. It’s latest digital edition for Southwestern Virginia, for example, can be found here.

Muchmor Canada Magazine is a publication we covered previously on our blog. It is a lifestyle magazine for those living in, or looking to relocate to, Canada. Their latest edition can be found here.

The Adventure Cycling Association puts out their own magazine, Adventure Cyclist, as a way to add value to its recreational bicycling membership.

There is even a weekly Employment Guide for the Portland/Vancouver area.

The possibilities are endless. If there is a niche audience to be reached, digital magazines are a great way to target them with great content and relevant advertising.

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YUDU Adds Albums, Groups, And Subscriptions

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For those of you who have been uploading documents and adding things to your library over the last couple of days, you may have noticed a couple of extras buttons in the navigation. We have responded to several requests by our users and have added 3 new features: albums, groups, and subscriptions. As always, all of our features are still in beta (which is a simpler way of saying please don’t get mad at us while we tweak things to make them better).

Albums allow you to group several different publications, photos, or other files into a single album where it can be sold or viewed as a group. This makes using YUDU much simpler for musicians, photographers, or authors who want to group their work together in packages.

The groups function allows you to set up and moderate your own interest groups to share your passions, knowledge and expertise with other like-minded users. A group can be public, moderated, or private and can have its own library and discussion forum. This feature is ideal for groups that want to get together, share, and discuss topics, reading groups that want to read and discuss a particular eBook every month, or even a place for school or work groups to collaborate on projects.

Finally, the subscriptions feature allows you to create a subscription group to sell access to multiple items – or multiple issues – over time. It’s great for weekly or monthly magazines, newletters, or even a series of eBooks. You can even archive content (such as videos or podcasts) that your subscribers can access and can market additional subscriptions to your group by giving members a free issue or teaser version.

YUDU has always been about sharing your expertise with the world. With these new features, we have given you greater flexibility in grouping and selling your expertise and in finding kindred spirits with which to share it. Please let us know what you think!

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