Tag Archives: eCatalogues

Visit us at the eCommerce Expo

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YUDU will be heading to Olympia, London next Tuesday the 2nd and Wednesday 3rd for the very popular eCommerce Expo.

Come and visit one of the team to hear all about our amazing eCatalogue features, such as wish lists, bookmarking, share with a friend and much more. We will also give you hints and tips for why you should be making your content available across all channels, and not only how YUDU clients are continuing to dominate the top ten in Apple’s App Store, but the incredible success they are experiencing with a 50% rise in basket size, compared to that of a retailer’s standard website shopping cart.

For a quick glimpse before the show view this video, where our CEO Richard Stephenson will guide you through an overview of our digital catalogue solution. If you would like to prearrange an appointment email the team at sales@yudu.com otherwise just come and chat to us on Stand 204.


YUDU iPad Catalogues See 50% Rise in Basket Size

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We’ve just released stats for the iPad eCatalogues we produce for a number of the world’s leading retailers.  At the time of writing our apps account for 25% of the US top 20 iPad digital catalogues in the app category on the App store, as well as a number for leading UK retailers so we feel the stats are indicative of a wider digital trend for the iPad.

Perhaps the most startling stat we’ve uncovered is that basket sizes for iPad eCatalogues are typically 50% higher compared to a retailer’s standard website shopping cart.  This is a remarkable figure and we think it’s due to the iPad being a far friendlier and usable consumer device.

People tend to relax and have ‘downtime’ with the iPad, with viewing figures peaking later in the evening and at weekends.  This relaxed setting allows people to really engage with eCatalogues in a way that they don’t with PC’s and laptops.

Two other notable stats are that the average online iPad catalogue experiences 2,500 individual customer views per week and, just as significantly, 35% of all visitors are voluntarily choosing to register their personal details for future marketing purposes.

Overall, the stats are hugely encouraging and with 65 million iPads set to be sold in 2012, the future for iPad eCatalogues is huge.  Below you can view our CEO, Richard Stephenson, talk about YUDU’s iPad catalogue apps.