Tag Archives: eBook

If The Building Industry Can Do It…

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Construction industry publisher, Chase Marketing, has found YUDU to be an extremely useful tool for “mak[ing] [their] newspaper easier to read and more attractive to look at.” In fact, Chase posted a review of YUDU on its blog.

According to Chase, “This online tool is perfect for anyone looking to create a web prescence for existing marketing materials they have that can easlily be posted online for potential customer to review.” Even better, they “use it as a tool to help [them] with existing clients and share [their] paper to potential clients with out sending large email files.”

Couldn’t have said it better ourselves, Chase! Check out Chase’s library of publications at http://beta.yudu.com/library/5017/Chase-s-Library. Also check out how Chase is using the embed feature to embed publications in its blog.

Now, if the construction industry can benefit from a simple, easy online publishing tool, how can your business benefit?

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Using eBooks For Viral Marketing

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We are always impressed here at YUDU by those who are smart enough to take new technologies and make them work in new and exciting ways. We stumble across several experts who use eBooks to create viral campaigns, drive search traffic, and build their personal brand.

One such expert is eBook guru Harvey Segal who wrote a column that was recently posted at the Owndotcomfree’s Weblog titled, “How To Produce PERFECT Viral E-Books”. In his post, he talks about how to use affiliates to drive traffic and quickly spread your content. He advocates allowing your affiliates to “rebrand” the product links in your eBook in order to make the commissions on the sale of products. You can benefit by having a sign up form in your eBook to collect subscribers, make the links to products you sell or have the rights to resell, or collect second tier affiliate commissions. Harvey provides an excellent incentive program to drive an eBook to go viral. One thing we would add is that with YUDU, you can easily sell your eBook and have affiliates promote the eBook and make commissions. You can also create live links within a YUDU publication that can be altered after the document is published.

One other great post we liked at Owndotcomfree is titled, “Getting More Traffic to Your Website Using Viral E-Books“. In this post, it talks about bundling your articles or blog posts together to create an eBook and then giving it away as a thank you gift or incentive. Again great tips for using content to drive awareness, traffic, and sales.

Looking for a good reason to write an eBook in the first place? Check out Jean Lam’s “6 Good Reasons For Writing an eBook“. Besides being easy, no investment, and instant delivery, number 6 is viral marketing effects.

So many are discovering the potential of eBooks to drive traffic, provide value, and build your brand. What other tips and tricks have you seen for using eBooks to create a viral marketing effect?

The Testicle Cookbook on YUDU Hits the Spot…light

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Currently the most viewed item published on the new YUDU.com website is Ljubomir Erovic’s multimedia cookbook, The Testicle Cookbook – Cooking with Balls. The Serbian chef has had HUGE media interest with the world’s first testicle cookbook. The story has been picked up on TV, radio shows, websites, newspapers, magazines and blogs from all over the world and turned our friend Erovic into an overnight sensation! Some of the great write ups (that I can understand with my lack of languages) include: The Guardian Blog, The Times, The Telegraph, which includes a great video, Machochip and Yumsugar.

The full cookbook is available to buy on YUDU but there is also a ‘teaser version’ available for free that includes five of the best recipes and How-To videos, including one on how to peel the skin off both frozen and fresh testicles.

It’s a great example of the possibilities of YUDU.com, and whilst it may make some of you slightly squeamish, it’s obviously hit the spot for many! It’s been great to see all the comments on the many write ups - the good, the bad and the funny. A few that stick in my memory: ‘Warning, may contain nuts’, and one that started ‘Bought some lamb goolies from Bolton Market not long ago…’ fantastic… all day entertainment!

We’d love to hear your comments on the cookbook – especially from anyone who has actually tried any of  the recipes. There’s a comments and review box on the item details page of the teaser or you can always comment on the YUDU blog, below. Surely there’s more puns out there?!

The YUDU team are yet to try out any of the recipes… but we know what’s on the menu our next party. Want to join us anyone?!