Tag Archives: digital publication

Would You Like Your Name in Lights?

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For those of you with a YUDU account, you may have noticed a change in your home page. Recently, YUDU launched customized home pages that showcase the your most popular publications as well as featured publications, libraries, groups, and experts. It is a great way to drive traffic to your publication. In fact, many of our featured publications find themselves among our most read publications.

Our “YUDU it Well” section highlights innovative uses for YUDU. The latest publication featured in this section is a teaser version of the upcoming book B is for Beer, by Tom Robbins. Tom is using YUDU to introduce and promote his latest novel due out in the UK in May from No Exit Press.

If you are interested in having us review your publication to be featured on the front page, feel free to e-mail us with a link and a description. We will review all submissions and showcase some of our favorites on the front page. You may even be included in our upcoming eNewsletter.

Your Own Personal "Bailout"

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Much has been said of the US government’s bailout of its critical industries, such as banking, insurance, and automotive. Seems that many of these firms need to not only be saved from a faltering economy, but often from themselves. However, in times like these, everyone can use a little extra.

eBay has become one of the great success stories of the Internet. For all of us pack rats, there was finally a place we could list and sell all of our old junk and make money from our “treasures”. This giant garage sale spawned hundreds of small businesses who make a little money on the side by finding great bargains and bringing them to the masses.

Although YUDU is only a few months old, we have seen the same thing start to develop with content publishers. We have found that everyone is an expert something. YUDU now gives you a chance to make some money with your expertise. It is like clearing out the hidden corners of your mind, getting it down in a stunning digital publication, and selling it to the masses. With our YUDU Marketplace, we are looking to create our own mini “rock stars”.

In trying economic times like these, why not become your own personal “bailout”? Finally make some money from that expertise it took you a lifetime to develop? YUDU gives you the tools and the audience.

Silky Smooth Publishing

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Browsing the YUDU ePublication Marketplace is a favorite pass time because we often run across the most interesting publications. We recently had a fan of YUDU praise us on Twitter (@hesika for you Tweeters) and wanted to find out more about her business. Hereke Silk Carpets sells “The finest carpets of the world”. These luxurious silk carpets are hand made in Turkey, where they have been produced for hundreds of years. They are a combination of art and comfort and are sold out of Berlin, Germany.

As Solveigh Calderin, owner of Hereke Silk Carpets, puts it, “Our business is an online business and it is not feasible to send a catalog around the world.” Hereke Silk Carpets takes advantage of YUDU’s ePublishing tools to produce a stunning digital catalog that it uses to market its carpets all over the world. When you have a luxury good like silk carpets, the best way to convey the craftsmanship and quality is through a YUDU digital publication. The ability to add multimedia, embed the publication in your own website, and the simple wow factor make the selling process that much easier.

“It’s been really great! I have searched for just such a possibility,” says Solveigh. With YUDU, Solveigh can make her marketing materials look as beautiful as her carpets.

Do You Love Canada As Much As We Do?

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Chris and Jane Toombes, Owners and Editors of Muchmor Canada Magazine, have a not-so-familiar story. Both were marketing executives for some of the largest firms in the UK but were looking for a change. As Brits looking to emigrate to Canada, they not only fell in love with their new home, but learned a few things about the immigration process. They launched a blog-style website packed with information about the immigration process and Canada itself to help smooth the process for those who followed after them.

The website became so popular that in 2004 Muchmor launched a newsletter to accompany the website. As readership grew into the thousands, Muchmor decided to re-launch the newsletter as a full-fledged monthly digital magazine.

Muchmor Canada Magazine has evolved since its launch in November, 2005. Originally aimed at people looking to move to Canada, its readership was predominately people from Europe and the USA who were looking to make Canada their home. However, as more local residents read the magazine, it shifted to more of a Canadian lifestyle format with sections for immigration and relocation.

Muchmor Media is now expanding its properties to include MBN Magazine as a complement to its social network, which targets Canadian small businesses with networking, information, and advertising opportunities. Muchmor Media also provides marketing consulting services for small businesses and a Press Release service for Ontario-based businesses.

Muchmor prefers the YUDU digital format for its magazines not only because it gives Muchmor easier access to its worldwide audience, but according to Jane, “we are able to offer contributors and advertisers the benefit of interactive links in editorial and adverts allowing readers to click on and be forwarded to the advertisers website at the point of interest, something a printed publication is unable to do.” Also, according to Jane, “because we have no printing costs our overheads are lower and we can pass these savings on in the form of low advertising rates.”

Why go to all the trouble to create an entire publication dedicated to emigrating to and living in Canada? “Muchmor Canada Magazine evolved from our love of Canada we hope that this comes across in the magazine.”

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Are you an expert?

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One thing that we have discovered here at YUDU is that everyone is an expert at something. Whether it’s urban art, giving spammers a hard time, or simply cooking up a tasty testicle dish, everyone has developed a unique skillset that can be shared with others. An expert is simply someone who knows a lot about one particular thing.

YUDU was developed as a community of experts; a place where you can share your expertise with the world. It is the first online community that gives you several multimedia options for showcasing your expertise (i.e. written, audio, video) and the ability to get paid for your expertise by selling your publications. Why not finally get paid for that paranormal scrapbook collection or those perfect Indian food recipes?

Throughout this blog, we will highlight some of our favorite experts and the topics they share. If you have something you would like to share with the world, please let us know by posting it here and we’ll do a blog post on you. Whether you decide to publish your knowledge through YUDU or not, we would love to hear what you have to say.

What is your area of expertise?