Tag Archives: Advertising

How to Make Money from Digital Editions – Free Whitepaper

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As readers’ habits evolve, digital editions are making serious inroads into mainstream culture, encouraged by the growth in eReaders like Amazon’s Kindle and Apple’s new iPad.

The major challenge now facing publishers is how to monetize digital editions and generate additional revenue, above and beyond the cost savings digital editions already demonstrate. The below whitepaper looks at seven key ways of making digital editions pay, both on a day-to-day operating basis and on a yearly net profit basis.

Click to launch the full edition in a new window.

For more information on YUDU Pro, request a free preview, or request our standard pricing brochure.

Keep YUDU Free!

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Due to the huge success of YUDU.com and the increasing server costs to host vast amounts of free publications created every day, YUDU have now implemented some changes, so that we can continue to keep the site free for everyone.

We’ve now started serving a small advert into ‘page 0′, underneath the carbon neutral message, on all FREE publications. ‘Page 0′ appears to the left of each publication’s front cover.

Which YUDU publications will this effect?

YUDU Free – Ads appear

Adverts will be served in to all publications created with a free YUDU.com account, on page 0, underneath the carbon neutral message. The adverts shown will be relevant to each publication, based on the categories that the publisher selects when creating their digital publication.

If you don’t want ads to appear in your free publications, you can upgrade to YUDU Plus. YUDU Plus also allows you to enhance your publications with video and more and also gives you the tools to sell your publications.

YUDU Plus – No ads

Adverts will not be visible in publications created with a YUDU Plus account and all pages will remain the same, with a simple carbon neutral message. If you want to fully customize your page 0 (and for other advanced publishing features), you may want to consider YUDU Pro – request the pricing brochure or a free Pro preview.

YUDU Pro – No ads, full customisation

We will not stream adverts into YUDU Pro publications either. However, Pro publishers CAN CHOOSE to use the innovative SmartADS Pro functionality as a way to make money from their publications. Interested? Contact us for more info.

So, if you don’t want ads to appear in your free publications, upgrade to YUDU Plus now for just £99 (approx. $150 USD) a year. Remember, you can try YUDU Plus for free for 14 days.

Introducing advertising will enable us to keep YUDU.com free for everyone. Thanks for all your support and here’s to many more years of free content and free publishing!

Are You Indie?

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Boise, Idaho based advertising agency, Drake Cooper, recently published, “The Independent Guide to Being Independent in a Not-So-Independent World” on YUDU. This creatively designed agency portfolio highlights not only the agency’s award-winning work, but discusses the power of an idea, what it takes to truly be independent, and how limitations ignite creativity.

With quotes like, “Uniformed opinions are the fanny pack of the digital age” and “Limitations force change and change is the gasoline of the creative bon fire,” you can’t help but be both entertained and intrigued. One of the most compelling quotes from the Drake Cooper Indie book, however, has to be, “Every now and then, industry pundits claim it’s the end of print, the death of the 30-second TV spot, and the demise of advertising as we know it. Actually, these things don’t die. They reincarnate.” We couldn’t agree more.

Check out the Drake Cooper Indie Guide and find out what great advertising from small-town independents is all about. It will surprise you.

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Do You Love Canada As Much As We Do?

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Chris and Jane Toombes, Owners and Editors of Muchmor Canada Magazine, have a not-so-familiar story. Both were marketing executives for some of the largest firms in the UK but were looking for a change. As Brits looking to emigrate to Canada, they not only fell in love with their new home, but learned a few things about the immigration process. They launched a blog-style website packed with information about the immigration process and Canada itself to help smooth the process for those who followed after them.

The website became so popular that in 2004 Muchmor launched a newsletter to accompany the website. As readership grew into the thousands, Muchmor decided to re-launch the newsletter as a full-fledged monthly digital magazine.

Muchmor Canada Magazine has evolved since its launch in November, 2005. Originally aimed at people looking to move to Canada, its readership was predominately people from Europe and the USA who were looking to make Canada their home. However, as more local residents read the magazine, it shifted to more of a Canadian lifestyle format with sections for immigration and relocation.

Muchmor Media is now expanding its properties to include MBN Magazine as a complement to its social network, which targets Canadian small businesses with networking, information, and advertising opportunities. Muchmor Media also provides marketing consulting services for small businesses and a Press Release service for Ontario-based businesses.

Muchmor prefers the YUDU digital format for its magazines not only because it gives Muchmor easier access to its worldwide audience, but according to Jane, “we are able to offer contributors and advertisers the benefit of interactive links in editorial and adverts allowing readers to click on and be forwarded to the advertisers website at the point of interest, something a printed publication is unable to do.” Also, according to Jane, “because we have no printing costs our overheads are lower and we can pass these savings on in the form of low advertising rates.”

Why go to all the trouble to create an entire publication dedicated to emigrating to and living in Canada? “Muchmor Canada Magazine evolved from our love of Canada we hope that this comes across in the magazine.”

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