New In-App Category Feature Enables Publishers to Monetize Content

Publishers can now use YUDU’s new in-app categories to create back issue iPad apps that can provide a new revenue stream for magazine and newspaper titles.

The new feature is available on the Premier App and allows publishers with large archives of valuable content to publish specific libraries organised into designated folders. These categories can be organised by year, month or by week, depending on the content.

The YUDU Premier Publishing System makes the whole process quick and easy; through our cloud system, publishers are able to upload, enhance and publish large amounts of content effortlessly.

Design

We’ve set out to make this in-app category feature as customisable as possible. Publishers can drop in their own HTML templates to ensure the look and navigation is consistent with the brand and the reader’s expectations. The labelling of each category is also completely determined by the publisher.

In-App Categories’ Versatility

The new Premier App feature potentially has multiple other uses, such as:

  • Multiple titles in the same app in separate sections
  • Different language version in their own language section
  • Reader offers and promotions separated from the magazine or paper

For more information about how you can start monetising your back issues, email archiving@yudu.com.


New feature: product wish list!

As well as the bookmarks feature described in the post last week, the second new feature developed in partnership with L.L. Bean is our wish list for catalogues. This is also now complete, and works as follows.

Normally, touching a product in one of our catalogues takes the user through to the web site page for them to buy it. If the user’s offline, that’s not possible. With the new feature, touching a product while offline adds it to the user’s wish list. They can also add items to their wish list even while they’re online, by touching and holding an item.

You’ll notice another new button on the toolbar:

The new toolbar button opens a screen letting the user browse through the items they’ve wish listed:

From the wish list, the user can jump back to the page with that product on, or out to the website to purchase it. They can also send a link to it to a friend:

If the recipient opens the link on a device with the app installed, they are passed straight through to the page showing the product.

And as with the bookmarks feature, pages containing wish listed items are highlighted in the page navigator:

If you’re using the US or the Japanese app store, you can download the LL Bean app here.

New feature: bookmarks!

In partnership with US outdoor goods supplier L.L. Bean, we’ve added two handy new features to our iOS reader. The first is bookmarks.

It’s always useful to be able to mark a page in something you’re reading to be able to find it again quickly later. We now provide a Bookmark button on the toolbar when you’re reading an edition:

Pressing the Bookmark button marks the page as bookmarked:

Pressing the button again removes the bookmark from the page.

When you use the page navigator to scan through the edition, bookmarked pages are highlighted with a star:

And there’s a button to make the navigator show only the bookmarked pages:

To download the LL Bean app click here. (app is available in the US and Japanese App Store)