
With over 10,000 app downloads to date as well as a high 51% opt-in registration rate the Cunard app has been phenomenally successful and they will will soon expand the from brochure to include its quarterly Cunarder magazine. This will allow Cunard to directly link all relevant content on its website and social media sites to create an even smoother user journey.
The full case study can be read here or for iPad users via the YUDU app.
