Hot news! Our creative team here at YUDU have been working with Harper Collins on some stunning new interactive books, ahead of the upcoming Hobbit movies, using iBooks Author.
Richard Stephenson, YUDU CEO was quoted in The Bookseller: “Creating great iBA books like these is much easier if there is strong image content available. These books will set a trend and we see creative iBA books becoming part of the promotional mix of the film industry.”
The books feature interactive maps, puzzles and pinch-to-zoom images. There are 5 in total – The Visual Companion, The Official Movie Guide, The Official Annual, The World of Hobbits, and The Movie Storybook – just click on the links to preview them.
Apple are encouraging promotion to the iBookstore via their affiliate marketing programe which benefits any publisher promoting the store on their website. We think that the increase in interactive content, together with this affiliate scheme plus the launch of the iPad mini will result in a huge uptake in book buying this Christmas in the iBookstore.