Monthly Archives: November 2008

Recommended By Dr. Mommy

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To say she is busy doesn’t even begin to describe Dr. Daisy Sutherland (a.k.a. Dr. Mommy). She is a Doctor of Chiropractic by profession, a mother of 5 children which she home schools, and is a freelance content writer with a concentration on health, nutrition, wellness, diet and overall health in general.

In addition to writing for several different sites, “Dr. Mommy” writes her own blog at http://drmommyhealthtips.com. She hosts teleseminars titled “Ask Dr. Mommy” as well. All these efforts are focused on helping individuals to take control of their bodies and health and make informed decisions regarding their health.

Her latest post is appropriate considering the upcoming food fest the holidays have become. It is titled, “How to Have a Healthy Holiday“.

Looking for great tips and tricks about health and nutrition? Ask the expert. Ask Dr. Mommy.

Do You Love Canada As Much As We Do?

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Chris and Jane Toombes, Owners and Editors of Muchmor Canada Magazine, have a not-so-familiar story. Both were marketing executives for some of the largest firms in the UK but were looking for a change. As Brits looking to emigrate to Canada, they not only fell in love with their new home, but learned a few things about the immigration process. They launched a blog-style website packed with information about the immigration process and Canada itself to help smooth the process for those who followed after them.

The website became so popular that in 2004 Muchmor launched a newsletter to accompany the website. As readership grew into the thousands, Muchmor decided to re-launch the newsletter as a full-fledged monthly digital magazine.

Muchmor Canada Magazine has evolved since its launch in November, 2005. Originally aimed at people looking to move to Canada, its readership was predominately people from Europe and the USA who were looking to make Canada their home. However, as more local residents read the magazine, it shifted to more of a Canadian lifestyle format with sections for immigration and relocation.

Muchmor Media is now expanding its properties to include MBN Magazine as a complement to its social network, which targets Canadian small businesses with networking, information, and advertising opportunities. Muchmor Media also provides marketing consulting services for small businesses and a Press Release service for Ontario-based businesses.

Muchmor prefers the YUDU digital format for its magazines not only because it gives Muchmor easier access to its worldwide audience, but according to Jane, “we are able to offer contributors and advertisers the benefit of interactive links in editorial and adverts allowing readers to click on and be forwarded to the advertisers website at the point of interest, something a printed publication is unable to do.” Also, according to Jane, “because we have no printing costs our overheads are lower and we can pass these savings on in the form of low advertising rates.”

Why go to all the trouble to create an entire publication dedicated to emigrating to and living in Canada? “Muchmor Canada Magazine evolved from our love of Canada we hope that this comes across in the magazine.”

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YUDU Wins Digital Magazine Delivery Company of the Year

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YUDU Media was once again recognized for its innovation and dedication to service. The Periodical Publishers Association (PPA) recognized YUDU Media as the Digital Magazine Delivery Company of the Year at their Magazine Production Awards 2008 event.

The PPA is the association for publishers and providers of consumer, customer and business media in the UK. PPA’s role is to promote and protect the interests of the industry in general, and member companies in particular. The association’s membership consists of almost 300 publishing companies, who together publish more than 2,500 consumer, business and professional magazines.

We here at YUDU would like to thank the PPA for the recognition. More importantly, we would like to thank YOU, our customers, partners, and the passionate evangelists that promote YUDU all over the world.

For a complete listing of the awards we have won (and keep winning), view our awards brochure here.

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If The Building Industry Can Do It…

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Construction industry publisher, Chase Marketing, has found YUDU to be an extremely useful tool for “mak[ing] [their] newspaper easier to read and more attractive to look at.” In fact, Chase posted a review of YUDU on its blog.

According to Chase, “This online tool is perfect for anyone looking to create a web prescence for existing marketing materials they have that can easlily be posted online for potential customer to review.” Even better, they “use it as a tool to help [them] with existing clients and share [their] paper to potential clients with out sending large email files.”

Couldn’t have said it better ourselves, Chase! Check out Chase’s library of publications at http://beta.yudu.com/library/5017/Chase-s-Library. Also check out how Chase is using the embed feature to embed publications in its blog.

Now, if the construction industry can benefit from a simple, easy online publishing tool, how can your business benefit?

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Is More Than Your Bottom-Line Flabby?

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If there is one thing we love to see at YUDU, it is someone using their expertise to fill a unique need. Jay Salvati, founder of Fit Businessman Magazine and FitBusinessman.com, has built a successful business serving the fitness needs of the busy executive.

Salvati was a successful personal trainer for about 10 years in Westchester, New York. According to him, “I noticed that the majority of my clients were the wives of men who worked hard either in the finance industry or as entrepreneurs.” What struck Jay was that while many of these women took time out of their day to stay fit, the same wasn’t true for their husbands. “There was this huge void in fitness directed to men who didn’t have the hour to devote to fitness!”, said Jay.

While there are a lot of Men’s magazine and information available in the marketplace, Salvati felt they offered too many distractions which wasted time. Busy businessmen need to effectively use their limited time and resources in order to accomplish their goal of getting and staying fit. He packs his magazine and website with tips and tricks, quick work outs, healthy recipes, and more. In fact, he is in the process of recording and editing some great workkout material to add to the site.

Where does Jay want to take the ePublication long-term? “I’d like to build a fairly large niche membership base of men who love to get fit and make money.” Salvati plans to add other great content to the publication that includes business advice as well including, finance, marketing, and others. He wants to add value to his niche customer in any way possible.

Visit Fit Businessman Magazine at http://www.fitbusinessman.com. Take some time out of your hectic schedule building your financial well-being and devote a little time to your physical well-being. You’ll be glad you did.

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Teach the World

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What do you get when you combine YouTube, Wikipedia, the WikiWix search engine, and the and the TED (Technology, Entertainment, Design) Conference? No it’s not a joke, it’s a new website called Nibipedia. Billed out as “a new way to teach the world”, Nibipedia allows users to add articles to a video timeline so that other users can see them. When you watch a “Nibi” (a video tied to Wikipedia articles), you have the video in one pane, a list of “Nibs” (Wikipedia articles tied to the timeline of the content) associated to that video, a reading pane for the articles, and a pane that shows other videos that also link to that article. Nibipedia even gives you definitions of their new lexicon:

Nib n: image + article attached to a video.
Nibi n: a stream of interesting nibs “I was up late last night watching nibi.” v: to make nibs and attach them to videos. ex.”On the weekend, I could totally nibi all day.”
Nibstream: n: a stream of nibs inhabiting the space under Youtube videos.
Nibipedia: n: the place where you can nibi research, learn and teach. Add nibs if you’d, but it’s fun just to watch too.

Launched at the beginning of November, the website is still in Beta and is a little rough, but a fascinating concept and a great mashup of content to create an incredible learning environment. In fact, according to Troy Peterson, Chief Marketing Officer and co-founder, the primary driver for the project was the One Laptop Per Child Project’s two-week “Give One Get One” campaign that launched November 17th. Nibipedia wanted to provide a learning interface for the project that combined two of the biggest free content databases on the Internet, YouTube and Wikipedia.

According to Peterson, however, Wikipedia is only the first content database the site plans to integrate. “Nibipedia is about connecting an idea to multiple types of content,” says Peterson. “We started with the content from the TED Conference because it is some of the best content on the Internet. However, we plan to combine several ‘content channels’ into one simple to use interface.”

“We just thought, how can we get more value out of something people are already doing,” said Peterson. According to co-founder and Chief Technical Officer, Terry Schubring, “There’s an abundance of free content in the Web 2.0 world just waiting for people to put it together. Hopefully Nibipedia is just the beginning of that.”

What’s up next for Nibipedia? “We plan to continue working on improving the work flow and user experience. Also, we plan on adding more sources content and greater ability to customize the user experience.”

As a kindred spirit to YUDU, Nibipedia is an excellent way to make expertise available in new and innovative ways. Any other sites you have seen that combine great content in interesting ways?

Going Green…And Digital

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Ecoforyou has a mission – to bring you the latest news on the environment, green living, and corporate social responsibility without destroying the environment in the process. The digital only green magazine is built entirely on top of YUDU’s ePublishing platform and utilizes all of YUDU’s incredible features, such as live links, embedded Flash, video, and audio – and even e-mail collection.

By not creating a printed edition, is aiming to be a “100% carbon neutral publication.” The monthly publication is offered for free to subscribers. You can sign up at the Ecoforyou website and a link to the monthly editions is e-mailed directly to your inbox. It’s first edition was launched on the first of October.

According to the website, Each issue features:

  • Latest eco news
  • Tips on going green
  • Facts & features
  • Sustainable shopping
  • Green gadgets & gizmos
  • Networking opportunities

To find out more, visit http://www.ecoforyou.co.uk.

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Giving Academics a Voice

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We love to talk about experts here at YUDU. After all, that’s what we are all about – giving experts a voice!

Every once in a while we come across cool sites that we have to tell you about. One such site is Pronetos. Pronetos is a social community for academics. It is a place for professors, PhD candidates, researchers, and any others in the academic elite to come together, discuss, share, and publish their work – a great concept that has been a long time coming!

What we love about Pronetos is that it gives academics a voice. Before, they were confined to the old academic journal publishing model and getting published was a key metric for things like hiring and tenure. Under this model, only a small percentage of articles actually submitted were published. However, the authors of the articles had to sign over all rights during the submission process. That means the vast majority of knowledge shared by the world’s academics went unpublished.

Finally, using social media technology, academics have a chance to share their expertise with the world. YUDU and Pronetos are kindred spirits in that sense.

Any other examples of cool sites giving experts a voice?

Using eBooks For Viral Marketing

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We are always impressed here at YUDU by those who are smart enough to take new technologies and make them work in new and exciting ways. We stumble across several experts who use eBooks to create viral campaigns, drive search traffic, and build their personal brand.

One such expert is eBook guru Harvey Segal who wrote a column that was recently posted at the Owndotcomfree’s Weblog titled, “How To Produce PERFECT Viral E-Books”. In his post, he talks about how to use affiliates to drive traffic and quickly spread your content. He advocates allowing your affiliates to “rebrand” the product links in your eBook in order to make the commissions on the sale of products. You can benefit by having a sign up form in your eBook to collect subscribers, make the links to products you sell or have the rights to resell, or collect second tier affiliate commissions. Harvey provides an excellent incentive program to drive an eBook to go viral. One thing we would add is that with YUDU, you can easily sell your eBook and have affiliates promote the eBook and make commissions. You can also create live links within a YUDU publication that can be altered after the document is published.

One other great post we liked at Owndotcomfree is titled, “Getting More Traffic to Your Website Using Viral E-Books“. In this post, it talks about bundling your articles or blog posts together to create an eBook and then giving it away as a thank you gift or incentive. Again great tips for using content to drive awareness, traffic, and sales.

Looking for a good reason to write an eBook in the first place? Check out Jean Lam’s “6 Good Reasons For Writing an eBook“. Besides being easy, no investment, and instant delivery, number 6 is viral marketing effects.

So many are discovering the potential of eBooks to drive traffic, provide value, and build your brand. What other tips and tricks have you seen for using eBooks to create a viral marketing effect?